Joy of Urdu in The Media
We are living in a time when the future of Urdu in South Asia seem uncertain and Pakistan’s younger generation appears to have distanced themselves from their mother-tongue. However, the ground-breaking organization “Joy of Urdu” is no less than a ray of hope for our national language and its enthusiasts.
There is an urgent need for Urdu revival. Urdu dramas may remain extremely popular at home and abroad, but there has been a sharp decline in Urdu readership, at least of quality works. The sad fact is that a swathe of Pakistan’s educated elite who have graduated from English medium schools are becoming increasingly alienated from their native language. And that’s where Joy of Urdu steps in!
Joy of Urdu is a bilingual organization that aims to facilitate and enable the revitalisation of the Urdu language. It is a Pakistan based non profit organization that has 13 chapters across the world and counting!